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Aug & Sep Speaking Engagements

I'll be doing a few speaking engagements in the next couple of months. You will be able to hear me...

1. On the September Business Essentials CD-ROM which I'll be recording in early August

2. At the Sales & Marketing Institute in Melbourne on the 16th August (Click here for details), and

3. In Shanghai for one or two value-based pricing workshops from 19th Septmber. Email for more details on this

Jon Manning
PricingProphets.com | Sans-Prix.com

Profit from Pricing & Music

There's some interesting little sound-bytes on the power of music over on Business Insider at the moment. Here's a couple of bits and pieces they authors have missed...

• A 2001 study by the University of Leicester Psychology Dept found that customers would pay more than GBP2.00 for a pint of beer when music was part of the ambience. The average response was GBP3.27 for a pint.
• An 8 week restaurant study found that customers spent 11 mins more at a table when slow beat music was played (compared to fast beat music), resulting in their beverage spend increasing by 41%, and total gross margins increasing by 15%
• But…staff in a data input centre processed 12.5% more vouchers when listening to fast music (compared to no music) and 22.3% more vouchers when compared to slow music

Could you get away with a 74% increased in prices?

This guy can. Full story can be found here

ShoeStringLaunch on PricingProphets

Click on the logo to read what ShoeStringLaunch.com had to say about www.pricingprophets.com

AnthillOnline on PricingProphets

Click on the logo to see what Anthill Online had to say about www.pricingprophets.com, in a story it ran on the 30th June 2011