Friday, September 30, 2011

Pricing and Self-fulfilling Prophecies

Today's B&T Newsletter runs with the lead story that new research has found that...

"Price is the key factor in Australians' decision to purchase groceries, with eight in ten grocery buyers identifying price as more or just as important as country of origin when purchasing food"

REALLY? And why is that? Clearly, it's a self-fulfilling prophecy which did not require research to prove. If one supermarket spends the last 12-18 months on TV singing "down down, prices are down", what else would matter, besides price.

Here's a spoof of that "down down" ad...

Spoof's of "thats my woolies" aslo worth checking out on YourTube

Wednesday, September 28, 2011