A recent story in The Economist revealed that, increasingly, companies are using New Zealand as a test market. You can read that story here.
Ten years ago, Cincinnati was reportedly the best test market in the US (population demographics representative of the entire USA...that sort of stuff).
I guess thats off-shoring for you!
Today, the BBC is reporting that changes to the recipe for Milo have not been well received in New Zealand. Full article can be found here.
Better to get things wrong with 4mill Kiwi's than 400mill Europeans, I guess.
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