Here's an interesting pricing -related story...the Cult of Personality at Ryanair, CEO Michael O'Leary, has agreed to bear all in the busiest street of Warsaw if Polish airline and competitor LOT abolish their fuel surcharge by the end of the month.
You can read the Ryanair NewsFlash here.
Reminds me a bit of the challenge laid down by Sir Richard Branson to Geoff Dixon (Qantas CEO) a while back, for the loser to dress up in a (female?) flight attendants uniform and crew and UK-Australia flight. From memory, Geoff Dixon just turned a blind eye to the "bet".
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