Revenue Friendly Advertising

The advertising strap line "Don't Drink and Drive" is a common one, used in many parts of the world. Taken literally, its main message is don't drink AND don't drive.

While in Bangkok last week, I took this photo of one of the tallest buildings in the city. As a landmark building in the city, it is highly visible to the 6mill registered inhabitants of the city, as well as the (estimated) 3mill unregistered inhabitants of the city (which makes a pricing professional wonder what sort of cost-per-thousand, or CPM, pricing would be used on this form of advertising?

But also, note the subtle change in the strapline, which is revenue friendly. Johnnie Walker have ditched the "don't drink and drive" theme, replacing it with "drink, don't drive". In other words, keep buying our product and drinking it...just stop driving.