As the temperature in Melbourne today headed for a very unseasonal (for mid-October) 29deg C, I decided to head for the supermarket to grab some lemonade to make that most British of summer drinks: Pimms and Lemonade.
Following on from my last post, I discovered that Schweppes mixer bottles of lemonade have now gone from 315ml to 300ml.
I'm not sure what, if any price change, accompanied the volume change. I wonder whether the new bottle will draw consumers attention to or away from the change in volume?
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