A digital set-top for £10 ???

An avid reader of this blog kindly sent me a link to a very interesting story on the BBC website, which you can read here.

The email continues...

[I] didn't see this whilst shopping at Tesco tonight (wasn't even looking) but did notice some strange price differentials - nothing new but it gets me wondering: Why should brown wholemeal pasta be 50% more expensive than white - same brand, same shape pasta, same size pack. It's the "Healthy" premium I suppose. And Organic: sometimes products twice as much and some the same price or even cheaper than non organic.

Or perhaps brown wholemeal pasta is just being sold above cost...unlike the £10 digital set-top boxes :-)